Marketing the IT Graduate Careers FairThe marketing for the event starts with a focus on 30 key
universities, via careers services, student unions, specific departments and special interest groups and has then been developed with various SEO, SEM, social networking and more traditional marketing Exhibitors have then been invited to shaping the rest of the marketing and having included departments and societies key to their recruitment. On top of this is a broader campaign including campaigns through various graduate job boards. The quality of the attraction piece is then managed through the filtering and matching system for the event. |
This campaign is designed:
To attract quality student registrations which can then be matched against exhibitors vacancies to deliver the most relevant candidates to the exhibitors. To maintain a diverse candidate pool, giving recruiters a greater reach, whilst maintaining the quality of attendance using the matching system To position employer brands directly on campus and associated with graduate careers in IT and technology. For a full overview of the marketing, please contact the event team on 0203 667 2732, or contact them via the contact form. |